Job Summary

The incumbent is responsible for executing and optimising Planworth’s digital marketing initiatives to strengthen brand visibility, generate qualified leads, engage target audiences and support business growth. The role is responsible for translating approved digital marketing strategies into effective campaigns, content and online engagement activities across relevant digital channels. This includes campaign execution, social media, content, website, search, email marketing, CRM and marketing automation, digital analytics and lead management.

The Senior Executive is expected to take end-to-end ownership of assigned digital marketing campaigns and workstreams, from planning and execution through performance monitoring, optimisation and reporting. The role works closely with other relevant departments to ensure digital activities contribute to lead generation, customer engagement and measurable business outcomes.

Duties and Responsibilities:

A. Digital Marketing Planning & Execution

• Support in translating the approved digital marketing strategy, campaign roadmap and content calendar into actionable campaigns and activities.
• Ensure assigned campaigns and digital activities are delivered accurately, on time and in accordance with approved objectives, budgets and brand standards.

B. Digital Campaign & Performance Marketing

• Manage campaign set-up including audience targeting, campaign objectives, creative requirements, landing pages, lead forms, tracking and conversion mechanisms.
• Monitor campaign performance including reach, engagement, click-through rate, cost per lead, conversion rate, lead quality and other approved KPIs.

C. Social Media & Online Engagement

• Manage day-to-day content planning, publishing and monitoring across Planworth’s social media platforms.
• Develop and coordinate engaging social media content aligned with approved campaign themes, business priorities and Planworth’s brand identity.
• Monitor comments, messages, enquiries and online interactions and ensure appropriate responses or escalation.
• Ensure all social media content is accurate, timely, professional and appropriately approved before publication.

D. Content Development & Editorial Management

• Create, edit and coordinate articles, social media posts, videos, infographics, newsletters, email content, landing pages, presentations and other digital marketing materials.
• Work with internal stakeholders, designers, agencies and content providers to develop high-quality marketing assets.
• Ensure content is clear, accurate, engaging, commercially relevant and aligned with approved brand and communication standards.

E. Website, SEO & Conversion Optimisation

• Support SEO initiatives to improve search visibility, qualified website traffic and relevance for priority audiences.
• Coordinate website updates, technical fixes and content changes with IT, agencies and approved service providers.

F. CRM, Email Marketing & Lead Nurturing

• Ensure digital leads are accurately captured, categorised and routed to the appropriate Business Relationship team within the agreed service standard.
• Execute email marketing and automated nurture journeys based on approved audience segments and campaign objectives.

G. Digital Design, Multimedia & Brand Execution

• Coordinate the development of digital creative assets including graphics, videos, animations, photography and other multimedia materials.
• Apply Planworth’s approved brand identity, visual standards, messaging and communication guidelines consistently across digital channels.

H. Digital Analytics, Reporting & Optimisation

• Track and analyses digital marketing performance using relevant analytics, advertising, social media, CRM and marketing automation platforms.
• Prepare regular reports covering campaign performance, traffic, engagement, leads, lead quality, conversion, cost efficiency and other approved KPIs.

I. Digital Governance, Data Protection & Compliance

• Ensure assigned digital marketing activities comply with applicable laws, internal policies, approval requirements, brand standards, platform requirements and data protection obligations.
• Ensure customer and marketing data is handled appropriately and confidentially.

J. Agency, Vendor & Stakeholder Coordination

• Coordinate with digital agencies, media partners, creative vendors, technology providers and other external partners for assigned projects.
• Monitor vendor deliverables against agreed scope, quality, timelines and requirements.

K. Continuous Improvement & Innovation

• Stay updated on digital marketing trends, emerging platforms, technologies, content formats, AI applications and changing customer behaviour.
• Explore and recommend practical digital tools and approaches that can improve marketing efficiency, customer experience, lead generation or conversion.

Job Requirements 

• Bachelor’s degree in Marketing, Digital Marketing, Business Administration, Communications, Multimedia or a related field.
• 4–6 years of proven working experience in digital marketing, performance marketing, social media, content marketing, website management, CRM or marketing technology.
• Demonstrated experience in planning and executing digital marketing campaigns with measurable results.
• Experience in B2B, financial services, SME financing, professional services or another regulated industry would be an added advantage.
• Experience working with internal stakeholders, agencies, vendors and cross-functional teams.

• Strong working knowledge of digital advertising platforms such as Google Ads, Meta Ads and LinkedIn Ads.
• Working knowledge of Google Analytics, SEO tools, social media management platforms and content management systems.
• Experience with CRM, email marketing and marketing automation platforms such as HubSpot, Mailchimp or equivalent.
• Good understanding of digital campaign tracking, UTM tagging, conversion tracking and marketing analytics.
• Proficiency in content creation and social media management.
• Basic design and video-editing skills using Canva, Adobe Creative Suite or similar tools would be an advantage.
• Good understanding of website content management, SEO and conversion optimization.
• Demonstrates a strong determination to achieve goals and overcome challenges.
• Takes proactive steps and demonstrates initiative to take on tasks independently.
• Hard-working and diligence in carrying out responsibilities.
• A Goal Go-Getter to achieve objectives and meet targets.
• Curious and hungry to succeed in their role.
• An enthusiastic learner to acquire new knowledge and skills.

We appreciate your talent: Benefits and Perks

• 5 days working week.
• Competitive basic salary.
• Attractive annual performance bonus. Our rewards philosophy matches pay to performance, potential and work ethics.
• Insurance coverage for staff – Group Hospitalization, Group Term Life and Group Personal Accident.
• Other staff benefits such as Medical claims, Company trips, Teambuilding activities, Wedding gifts, Child Birth gifts and many more.
• Large, modern, luxury, advanced and trendy office layout for your optimum safety, comfort and performance, prayer room, training room and a secure basement parking.
• Pantry service with beverage vending machine. Enjoy complimentary, barista-style refreshments, including a selection of Cappuccinos, Lattes, and Americanos available throughout the day.
• We are committed to employee health, wellbeing and comfort – We provide ergonomic adjustable chairs and desks to support and promote good health and body posture. Ergonomic chairs and tables are highly adjustable to suit the natural position of your joints and body type to align your shoulders, provide hips and spine support, increased productivity, and enhanced employee comfort.
• Accelerate Your Career Growth – We start by using an assessment tool to identify your strengths and target areas for upskilling. To help you advance, we offer structured mentoring and coaching programs intended to build leadership and management capabilities through real-world, on-the-job training. Furthermore, there are plenty of career growth opportunities and avenues to diversify into other roles within the company.

Where are we? Ideal Location

• Close to Putra LRT – Ampang Park Station (5 mins walk)
• Adjacent to MRT – Ampang Park Station (5 mins walk)

• Surrounded by shopping centres – short walking distance to KLCC, Avenue K, Intermark and etc.
• Located on the ground floor of a 33 storey building with more than 10,000ft of work space.

Are you ready to apply your talent and elevate your working skills and experience? Click the ‘Apply Now’ and you are one step ahead to an outstanding career!ONLY SHORTLISTED CANDIDATES WILL BE NOTIFIED